Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore
The placeholder text, beginning with the line “Lorem ipsum dolor sit amet, consectetur adipiscing elit”, looks like Latin because in its youth, centuries ago, it was Latin.
Richard McClintock, a Latin scholar from Hampden-Sydney College, is credited with discovering the source behind the ubiquitous filler text. In seeing a sample of lorem ipsum, his interest was piqued by consectetur a genuine, albeit rare, Latin word. Consulting a Latin dictionary led McClintock to a passage from De Finibus Bonorum et Malorum (“On the Extremes of Good and Evil”), a first-century B.C. text from the Roman philosopher Cicero.
So how did the classical Latin become so incoherent? According to McClintock, a 15th century typesetter likely scrambled part of Cicero's De Finibus in order to provide placeholder text to mockup various fonts for a type specimen book. It's difficult to find examples of lorem ipsum in use before Letraset made
The decade that brought us Star Trek and Doctor Who also resurrected Cicero—or at least what used to be Cicero—in an attempt to make the days before computerized design a little less painstaking.
The French lettering company Letraset manufactured a set of dry-transfer sheets which included the lorem ipsum filler text in a variety of fonts, sizes, and layouts. These sheets of lettering could be rubbed on anywhere and were quickly adopted by graphic artists, printers, architects, and advertisers for their professional look and ease of use.
Among design professionals, there's a bit of controversy
So how did the classical Latin become so incoherent? According to McClintock, a 15th century typesetter likely scrambled part of Cicero's De Finibus in order to provide placeholder text to mockup various fonts for a type specimen book.
It's difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across the lorem ipsum passage in a book of old metal type samples. So far he hasn't relocated where he once saw the passage, but the popularity of Cicero in the 15th century supports the theory that the filler text has been used for centuries.
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